CONNECTING BRANDS
TO CANNABIS CONSUMERS

Good Harvest Co. allows brands and marketers to find
and attract qualified segments of cannabis consumers through data-led shopper marketing.

The cannabis industry is opening countless doors of opportunity — and with the right insight, the potentials are limitless. Brands are eager to engage this emerging audience, but will need properly cultivated consumer data to succeed. Good Harvest Co. was created expressly for that reason.

Savvy marketers already know that shopping & buying behaviors are the purest form of intent data, and Good Harvest Co. is here to turn that data into real prospects, real conversions and loyal consumers for both brands and retailers. We simplify the path to success by translating real-world cannabis shopping data into actionable intelligence.

When it comes to navigating a new industry, you want an experienced and proven partner that empowers you to skip the guessing games, get results, and get ahead. Your consumers are out there. Let’s find them together.

What We Do

DATA

EXTRACT, DISTILL, & LEVERAGE SHOPPER DATA

First, non-personal consumer shopping data is collected from dispensaries & online sales. Next, we curate and organize the data based on unique traits and preferences so it can be refined into targetable consumer segments.

AUDIENCE

REACH DESIRED CUSTOMERS

Through desktop display and mobile advertising channels, brands utilize our distilled data & smart segmentation to ensure they are accessing the right inventory and targeting the right audience. Speak to the true interests of your potential customers by tapping into actual shopping & purchase data tailored to specific cannabis consumer profiles.

CONTEXT

ENHANCE PROGRAMMATIC BUYING IN A UNIQUE WAY

We're partnering with key in-market platforms to place your brand messages where your consumers already are online and on their mobile devices. Reach your audience in brand-safe environments across the web.

About Us

GHC’s in-depth understanding of data, audience and context allows us to enhance programmatic buying and apply it to a valuable new audience: cannabis shoppers. We understand that the specific ad — as well as the context in which it is delivered — not only matters, but drives the lasting value of the impression, leading to brand awareness and product sales.

Good Harvest Co. applies years of expertise in shopper marketing to service a variety of industries. We help cannabis brands and retailers reach their ideal consumers, effectively driving purchases and brand loyalty. We additionally provide opportunities for non-endemic brands to isolate their media buys to self-identified cannabis consumers by specific geographies based on buying behaviors.

see our team

Management Team

Executive Leadership

Comprised of current leaders from the traditional digital media & publishing, mobile media, e-commerce and retail landscapes, GHC brings extensive experience built over years of working in digital media, sales leadership, operations and ad tech development to the burgeoning cannabis market.

ERIC METH

FOUNDER & CEO

Media sales professional & leader specializing in interactive, programmatic, mobile, and ad tech with 25 years of CPG & retail experience. Having worked in both start-up environments and some of the most recognizable media and digital companies in the world, Eric is transitioning his expertise to help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers—moving audiences from shopping mode to buying mode.

VENU MOOLA

CTO (IN-RESIDENCE)

Chief of technology & development with over 18 years of related experience, Venu manages global projects for some of the world's leading brands. Combining leadership skills with hands-on experience, he innovates technology as an architect, engineer, product lead, and maker. As the founder of Fleet Studios, Venu is an expert in sourcing global technology talent in truly inventive ways. He is also a thought leader as the chair and founder of Princeton Tech Meetup.

Active Advisors

The GHC active advisors are involved in many of the day-to-day operations and are responsible for shaping the brand & marketing strategy, platform development, and business strategy for the organization, utilizing years of experience from the traditional + digital advertising and cannabis industries.

DAN KELMAN

DATA & AUDIENCE STRATEGY

Dan is a seasoned marketing strategist and team leader who fosters a unique blend of creative and quantitative skills with a commonsense approach to customer behavior. He has an extensive history with data-driven digital marketing, digital media, direct response marketing, and traditional media. Dan specializes in managing teams that develop new audience targeting processes, algorithms, and applications; the product of which have dramatically increased targeting accuracy, speed, and end-user experience.

GREG RICCIARDI

BRAND & MARKETING STRATEGY

Greg is President & CEO of 20nine, a leading creative brand agency founded in 2002 with offices in Philadelphia, Los Angeles, and New York City. His agency has provided award-winning services to hundreds of world-renowned brands such as Accenture, Cayman Jack Margarita, Citi, Diageo, MediaMath, Miller/Coors, Pet360, PointRoll, and Zippo. As a brand strategist, Greg believes we have the most important job in the world: "to influence consumers' mindsets, modify their behavior, and drive them to make decisions."

NICK PAHADE

OPERATIONAL STRATEGY

Nick is a successful operational leader with over (22) years of digital marketing experience in Senior Executive Management roles within several global holding company media agencies within Publicis, WPP/GroupM, MediaBrands. Nick built digital-first agency Beyond Interactive while at Univ. of Michigan and led its acquisition by Grey Global Group and additionally helped drive the acquisition of GSI Commerce by eBay for $2.4B. Nick is now a Managing Partner with Same Page Capital and managing director of NRP Ventures.

NORM PAGE

COMMERCIAL STRATEGY

Norm is the founder of Same Page Capital and a proven successful entrepreneur, investor, and product-driven sales leader with over twenty-five (25) years of media marketing expertise across a multitude of business practices, engagement models, and advertiser verticals. Norm spent 22 of those years creating commercial successes specific to start-ups and new technologies in adtech/martech, specifically RTB and programmatic platforms, systems, and environments. His work has yielded (3x) IPO + (7x) Exits and well over $6B in shareholder value.

General Advisors

GHC’s general advisory team consists of current leaders across advertising technology, publishing, investment, brand strategy & marketing, and the cannabis industry.

JASON GLICKMAN

Jason is an internet media veteran focused on emerging interactive technologies and select investments in the medical cannabis space. He is a co-founder and Managing Partner of Tribal Ventures, as well as the CEO of Reelcontent. He also was one of the founding members of Tremor Video (NYSE: TLRA) and led the company as its CEO & Chairman from inception to IPO in 2013. In addition, he was one of the co-creators of Contextual Net Inc.

ANDREW REIS

Andrew is a serial entrepreneur/active early-stage investor focused on ad tech, content, and commerce who has been involved in digital media since 1998. A co-founder & Managing Partner at Tribal Ventures, Andrew thrives in an environment of start-up chaos where he can further along ambitious companies and leaders, while helping entrepreneurs be pioneers in their fields. Prior to founding Tribal Ventures with Jason, Andrew was a co-founder and COO of Tremor Video (NYSE: TRLA).

SCOTT BERMAN

Scott has spent the last ~25 years of his career co-founding multiple ad tech, canna-tech and data-focused platforms, including the Cannabis Rep Network, Calyx Brands, and Audience Partners. Currently, Scott is an investment advisor with Panther Opportunity Fund and involved with multiple cannabis-focused portfolio companies in various capacities. He is an avid basketball fan and has been an official statistician for the Philadelphia 76ers for 30 years, along with performing similar duties for the Olympics, NCAA Final Four and numerous Philly-area colleges & universities.

JONATHAN MENDEZ

Jonathan's work spans 20 years of success in digital monetization and customer acquisition. He was the Founder & CEO of an early award-winning DTC (direct-to-consumer) brand, VitaminLab. Following, Jon shifted to marketing technology where as CSO of Offermatica (acquired by Adobe) he guided strategy and nurtured the market for the most successful SaaS testing, targeting, and optimization technology ever built. His most recent venture in the media industry, Yieldbot, has become the fastest growing New York City technology start-up in the history of the Deloitte Fast500 ranking.

POLLY LIEBERMAN

A results oriented -- mobile first -- sales leader and dealmaker with long-standing relationships with brands, advertising agencies, holding companies, media companies and ecosystem players. Polly was deemed "One of the Most Powerful Women In Mobile Advertising" by Business Insider in 2012 & 2013.

News & Events

Events | October 1, 2018

THE MJ BULLS PODCAST

The demand for growth capital in the cannabis industry and the lack of traditional lenders, like banks, is forcing cannabis companies to use non-traditional methods to attract capital. The MJ Bulls podcast is one of the non-traditional methods that cannabis companies are using to attract capital.

Insights | October 1, 2018

Mission Possible: Cannabis Shopper Marketing is Getting Ready for Prime-time

The Mission I’m on a mission. Granted a self-imposed one, but a mission nonetheless. This mission started roughly a year ago as I contemplated how to impact change in the contested yet incredibly fast-growing cannabis industry. Specifically, to bring the knowledge I’ve gained over the last 25 years of my career in CPG advertising, retail […]

Press | December 5, 2018 NJ Tech Weekly – Founders & Funders Good Harvest Co. Feature – November 2018