PM360 Magazine: Good Harvest Co. Start Up Feature November 2019
Good Harvest Co. is Bringing Shopper Data to the Cannabis Industry
Retail marketers have it easy. They have shopping and purchasing data easily at their disposal. All of the mainstream publishers, like Google and Facebook, are comfortable serving their ads. They don’t have to worry about making sure their ads are only in states where it is legal to sell their product. Meanwhile, marketers of the quickly growing cannabis and CBD industries don’t have those advantages, but Good Harvest Co. is working to level the playing field a bit. PM360 spoke with Founder and CEO Eric Meth about how his company is gathering and using cannabis and CBD shopper data to make it easier for marketers to find the right customers.